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Business Resources

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Thinking of starting a business? Do you have an existing business that you need assistance in expanding or finding a new location? The Community & Economic Development staff is here to help!

The following overview of business resources highlight the most commonly requested services. If you do not find the information you are looking for, please contact us for a custom response to your business needs. For information on business or industrial park sites, visit the Business Parks page.

gBETA Program of Northeast Wisconsin  

gBETA is a program of nationally ranked startup accelerator gener8tor.  gBETA is a free accelerator for early-stage companies with local roots.  Each program is capped at five teams and requires no fees and no equity.

Participating companies receive:

  • Access to a community of entrepreneurs including their fellow cohort members, as well as gener8tor and gBETA alumni.
  • A formal relationship with at least 2-3 mentors with relevant expertise.
  • Introductions to the gener8tor network of successful entrepreneurs, angel investors, venture capitalists and technologists.
  • Individualized coaching and mentorship from the experienced gener8tor team.
  • Office space.
  • $1M+ in deals and perks from vendors like SoftLayer, Rackspace, Amazon, PayPal, Zendesk and Microsoft.

Business Planning Assistance 

E-seed Entrepreneurship Program (Business Planning Assistance): The development of a business plan is the key tool to starting and expanding a successful business. The City of Appleton supports the e-seed program, an entrepreneurship training program to assist in the business planning process. A detailed description of the e-seed program and the registration materials for the course can be viewed on the e-seed website, hosted by Fox Valley Technical College – Venture Center.

E-seed Express: a 8-week course designed for small business owners and entrepreneurs to help develop management and planning tools for guiding and growing a small business. Visit the Venture Center at Fox Valley Technical College’s website for more information:

Pro-seed Business Model Design: a unique, innovative training experience that uses business modeling to look at your organization and its potential from a different perspective. Leave the interactive workshop with a renewed vision of what is, what can be, and a roadmap how to create tomorrow's successful enterprise. Visit the Venture Center at Fox Valley Technical College’s website for more information:

• Free Business Counseling for Calumet County Residents 
The UW Green Bay Small Business Development Center, in partnership with Calumet County Community Economic Development will offer free one-on-one business counseling sessions for new and existing business owners in Calumet County. These sessions are offered on the 3rd Tuesday of each month. A Business Counselor with the Small Business Development Center will be providing advice on business planning, financing, marketing and other business issues. Individual, confidential sessions will be held at the Calumet County Courthouse, 206 Court Street, Chilton.  An appointment is required and can be made by contacting Mary Kohrell at 920-849-1680 or via e-mail at

• Financing Programs 
The City of Appleton does not provide any business financing (other than processing Industrial Revenue Bonds or Redevelopment Revenue Bonds described below). However, numerous state and federal programs are available to meet your business needs. For additional information on these financing programs, visit the State's Grow Your Business webpage

• Industrial Revenue Bonds (IRBs) or Redevelopment Revenue Bonds 
The Revenue Bond Policy  contains information about the policy and process for obtaining Industrial Revenue Bonds or Redevelopment Revenue Bonds through the City of Appleton. Visit the Wisconsin Economic Development Corporation website for additional details on Industrial Revenue Bonds. 

• Wisconsin Economic Development Corporation (WEDC) 
The Wisconsin Economic Development Corporation (WEDC) provides a variety of programs targeted at business development, community development, entrepreneurship and innovation, and international business development. 

Wisconsin Women's Business Initiative Corporation
The Wisconsin Women's Business Initiative Corporation (WWBIC) is a leading innovative statewide economic development corporation celebrating over Thirty Years of Impact.  We open opportunities for pursuit of dreams and economic well-being with business education, mentoring and training, one-on-one business assistance, financial capability programming and access to fair and responsible capital.  Services are open to anyone in Wisconsin, but our focus is women, racial and ethnic minorities, people of lower wealth incomes, veterans and rural business.  For more information, contact Alyse Rust, Regional Project Director for Appleton and the Northeast Wisconsin region at or visit us online at

• Free Business Counseling 
The SCORE Association (Service Corps of Retired Executives) is a free business counseling service. A partner of the Small Business Administration, the Fox Cities SCORE Chapter is located at the Fox Cities Chamber of Commerce & Industry. To request a Fox Cities SCORE Counselor call (920) 734-7101.For information on the national SCORE Association visit

• Free Legal Counseling 
The State Bar of Wisconsin will provide small and emerging businesses throughout Wisconsin up to two hours of counseling from a business lawyer at no cost. This service is provided by members of the Business Law Section of the State Bar of Wisconsin. For more information contact the State Bar of Wisconsin at (800) 728-7788 or visit them online at

• Business Start-Up Guide 
The Wisconsin Economic Development Corporation provides information on licensing, permits, financial program, taxes and more. Call the Wisconsin Economic Development Corporation at 800-940-7232.

• Licenses & Permits 
The City of Appleton does not require a general business license for every business. However, several types of businesses require city, state or national licenses or permits. For information on City licenses or permits contact the City Clerk's office at (920) 832-6443. If you are unsure of the zoning necessary for your business, contact us to speak with a planner.


Phone: 920-832-6468
Fax: 920-832-5994

Mailing Address:

100 N. Appleton Street 
Appleton, WI 54911
This links to an Internet site not affiliated with the City of Appleton. By providing links to other sites, the City of Appleton does not guarantee, approve or endorse the information or products available at these sites.


Monday through Friday, 8:00 am to 4:30 pm

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